Join our program and gain exposure to more potential guests!
You've already reached this page on our website – so our marketing program to owners like you must be working! Seriously … we market your property and all the others with equal exposure through our website and other marketing channels.
We're not like the portal sites - so guests coming to our web sites are specifically looking for homes in this area - and VillaDirect has the best selection. VillaDirect understands how to adjust the pricing and yielding of vacation rentals in central Florida – which helps us to maximize the income potential from the properties we manage.
Why we're so different in our marketing ...
Click on one of the following links ...
3,000+ unique visitors a day come to our websites
Our most successful website is
www.villadirect.com and the majority of our reservations come from that source. However, we also have over 35 other marketing web sites that display and promote your property to potential guests. They're all owned and operated by VillaDirect - so you don't have to compete with thousands of other vacation homes in the Orlando area like you do on the "By Owner" portal sites - but you get the same benefits of additional occupancy and income.
We sell RETAIL - not wholesale bookings
Unlike almost all of our competitors, VillaDirect only markets to retail customers. Almost every one of our local and national competitors still rely heavily on their occupancy from tour operator bookings sourced from Europe. These tour operators add an additional middle-man layer to the transaction and take a LARGE slice of revenue from both the owner and the management company. So why do companies take tour operator bookings? ... because it's easy for the management company to accept 30 weeks for 50 homes at a low net nightly rate. There's no marketing cost to them. The management company isn't suffering - only the owner.
VillaDirect is different. When we started in 1998 we chose not to deal with the tour operators, but to build up our guest clientèle directly with guests form the US, Canada, South America and Europe instead. This means that our owner clients benefit - because the rates on our website are the basis for our calculation of your income - not some artificial "net nightly rate" that the tour operator dictates! Owners in the VillaDirect program receive a much higher net income from our retail bookings ... and that means more money to you.
Award winning websites
This website is our 5th generation and reflects our understanding of how to capture the interest of potential guests and give them simple, easy-to-use tools to help them choose and book a vacation home, condo or town home in the Orlando area. We continuously develop and refine the processes and design of our web site to make it simpler and faster to give guests the confidence that they're
safe to book on-line or over the telephone with our reservations center here in Kissimmee.
VillaDirect designs and develops all of its' marketing material in-house. Unlike other companies in this local vacation rental business, we don't use template website utilities, because we want
www.villadirect.com to be unique ... not some "
me-too" website that looks almost identical to all of its competitors.
Social media is a core element - not an "add-on"
VillaDirect has a strong presence in the social media sphere. Guests who are looking to book nowadays are far more likely to
believe someone "just like them" rather than a company spokesperson or web site. VillaDirect has developed a
strong presence in the main social media spheres with over 60,000 followers, and has personnel that are dedicated to providing answers to questions from guests on the forums, blogs and social media sites about vacation rentals in Orlando. We also have team members who respond to every review posted by guests on
TripAdvisor. You'll often see responses to questions on those sites which are provided by one of our team - you just won't know it!
As this marketing channel is developing, we are adding dedicated personnel to handle and respond to requests through social media outlets to ensure that VillaDirect stays at the forefront of the vacation rental market as it develops.
Want to know more?
Call us now so we can add your property and help you to get the best return ...
Please download the information brochures for new owners or for owners transferring from other companies, then simply email Owner Liaison Services or call one of our Owner Liaison Representatives TOLL FREE (USA & Canada) on 1 877 259 9908 or +1 407 397 1210, we will be happy to answer any questions.