Helping owners get the most return from their investment
How VillaDirect markets your vacation rental home
Marketing for vacation rentals is much more than simply listing a home online. Placing your property on a high-traffic listing website is one way to get your home exposure. But you will probably have to pay hundreds of dollars upfront, have to incur reoccurring charges and there are thousands upon thousands of other homeowners with the same idea. In the end, you’re left with minimal returns at best.
To get the maximum return from your investment, it’s important to understand how and where to connect with travelers. You also need to know how to lead them to your home, and how to make sure they have an unforgettable vacation that they’ll want to tell their friends about. That’s where VillaDirect provides industry leading results to our owner clients. VillaDirect’s proven multi-channel marketing approach, property care and guest services deliver great returns for our clients.
Top listing sites
Big listing sites can attract millions of visitors each year, but without anyone to promote your home, it can easily drown in a sea of competition. VillaDirect places your home on several of the world’s top vacation rental sites, including HomeAway, VRBO, AirBnB, Abritel and more. VillaDirect listings are top quality and meticulously crafted to push our client’s vacation homes to the top of the rankings. Our property descriptions are detailed and keyword-rich. Our professionally-taken high-resolution photography also helps your vacation home stand out from the crowd. Marketing for vacation rentals by VillaDirect is a critical and vital part of our relationship with our owner clientele, and one that we strive to maximize every day.
Additionally, your property is listed directly on the VillaDirect website, which is viewed by thousands of unique visitors each day. Here, potential guests can search for the perfect accommodations, buy attractions tickets and even book rental cars. We make the experience of staying in YOUR vacation home that much more simple and enjoyable.
Over 70% of travel searches are conducted on Google. When someone is searching for a vacation rental home, Google is often the first place they go. VillaDirect’s website and property listings have been written utilizing the latest and most popular search engine keywords. They’re also constantly refreshed and optimized to reflect trends in the most searched terms by travelers. Most of all, this allows us to maintain a healthy ranking in Google’s search index and other leading search engines. We also work exclusively with listing sites featured near the top of Google’s search rankings for their category, ensuring maximum exposure for your property.
At VillaDirect, we make a point to keep travelers “in the loop” so that they can make informed decisions about their vacation. As part of that effort, we send out a comprehensive newsletter, where subscribers can learn more about Orlando events, travel tips, featured homes, exclusive deals and more. We include only the most relevant information, so our subscribers receive everything they need, and nothing they don’t.
Social media marketing and blogging
As part of a multi-faceted marketing approach, VillaDirect also uses high-traffic social media platforms like Facebook, Twitter, Pinterest, Google + and YouTube to engage potential renters, promote featured properties and increase awareness of the services we offer. With a combined reach of over 60,000 unique subscribers, these mediums also allow us put your homes in front of an even larger audience. In addition, VillaDirect also produces regular blog entries to provide family travel information, activity ideas and tips and keep potential renters informed on property specials, Orlando events, theme park news and more.